Every 4 years, the world anxiously waits to see who will be selected by the American people to become their next president. Indeed, 2016 U.S Presidential Election has proved to be one of a kind with many twists and turns. In the end, congrats to “Donald Trump” for winning the election and also congrats to Secretary of State “Hilary Clinton” for fighting courageously in such a tiring battle. I admire these two for the time and the effort they have been in for the past 18 months. Both of them had amazing campaign strategies that (in my opinion) utilized Internet Marketing most effectively and creatively.

Whether you agree or disagree with Trump’s policies, it is inarguable that he was a powerful horse in the race who commanded a lot of media attention. Despite how controversial his statements were on several issues, they have been audaciously consistent throughout the entire campaign. Likewise, his slogan “Make America Great Again” or his announcement to “Build a Wall” quickly took up the headlines of many news articles and discussion. He also actively engaged on social media where he knew that the whole world would be watching and talking about his updates. The little blue bird with 140 characters also gave Trump’s campaign the energy and the reactions that he wanted at a (surprisingly) free free payment. In addition, the success of Trump’s campaign has proven that “Content is King” in the digital age. According to many experts, “Trump campaign acted like today’s startups, relying on inbound marketing”. Instead of allocating resources to buy ads or air time, Trump focused on generating compelling content on a daily basis that pulled people in for both good and bad reasons.

On the other hand, Hilary had an impressive marketing portfolio with nine ad networks (compared to Trump with 7) and a big investment in AOL platform. In addition, she also utilized email marketing Mandrill from MailChimp, MailGun’s RESTful APIs from RackSpace and mobile engagement tactics from Silverpop. Hilary definitely hit a home run with the integrated marketing effort from multiple media channels, leading to a double in the level of impression at the end of her campaign. Her personal website was also monitored closely with a recent bounce rate of 50% (Alexa Ranking) and a page loading time of 4.5 seconds (GTMetrix Ranking). Even though Hilary has poured millions of dollars into advertising and marketing, she did not get as much public coverage and visibility compared to Trump. According to scripted.com, an analytical report revealed that there was not such a thing called bad publicity, indeed, Trump achieve a 3x better poll lift from negative coverage. No matter how much Hilary tried to engaged with the massive population, Donald Trump seemed to surpass her with more engaging content that put the press and social media in storm.